Strength in Numbers

May 9th, 2008 mlovings Posted in Moms and the Internet |

Moms, be proud. New studies show that it’s definitely not a select group of us online, but a large percentage.

A new report from eMarketer compiles findings from different Internet tracking services showing the uptake of Internet usage among all women. Overall, moms represent 43.7% of all adult females (or 35.3 million) who go online.

Nielsen Online reports women online with children under 18 in their household as of winter 2007/2008 make up 22.6% of all adult Internet users. The report details more findings from comScore Media Metrix and Experian Consumer Research for different demographic groups and expecting moms, but they all point to the same thing – mom’s are online and most likely making their voices heard.

So why are we online? There’s no doubt that the Internet is an incredible source of content offering good and bad parenting information and social opportunities to talk with parents across the country, but it’s a place most of us feel comfortable turning to willingly because we understand it’s value.

If we find something we don’t like, we can use new social technologies like Blogs and Twitter to inform other parents or post a response ourselves. The power is at our fingertips to extend our knowledge as moms to one another like never before. Plus, it’s an incredible forum for blending our precious job of parenting with the greater social (online) community that keeps more and more of us connected daily.

So, here’s to the numbers of moms online increasing and all of us using everything we have at our disposal to not only be users but contributors.